HomeAway was acquired by Expedia for $3.9 billion back at the end of 2015. This has made HomeAway (who also owns vacationrentals.com, vrbo.com and a plethora of other websites) by far the market leader in booking sites online for vacation rentals.
The HomeAway Premier Partner Program is by invitation only.
HomeAway have been refining their ranking algorithm over the past few years and they have now introduced a new way to make its best listings stand apart: the HomeAway Premier Partner Program. You cannot apply to be a Premier Partner, you must be invited and at present, HomeAway is only extending invitations to the top 5% of property managers. Only 1 in 20 make the cut.
The program specifically recognizes vacation rental management companies that offer guests an excellent travel experience. Every listing that qualifies receives a special blue badge:
This means that every listing we manage has automatically received premier status! We earned our trusted states because VIR’s listings and management offerings include:
- Top 5% timely response to guests
- Dependable and secure bookings
- High-quality photography
- Competitive rates
- Detailed descriptions
- Top 5% in guest reviews
- Accurate amenities
What does this HomeAway Premier Partner status mean for VIR property owners?
When you choose VIR as your property manager, your home’s listing benefits immediately from our Premier Partner status. You’ll receive:
HomeAway adds a traveler-facing blue “Premier Partner” badge on all VIR’s property listings. That distinguishes your property as a top-class vacation rental and VIR as a management company they can trust. The badge represents homes with helpful and positive reviews, a live up-to-date calendar and competitive prices.
Increased Search Results Visibility
Premier Partner listings automatically move to the top of HomeAway’s search results – increasing inquiries and booking conversions by almost 1,000%.
Academic research indicates that 91% of searches do not go past page 1 of the search results and 62% of people do not go past the first 3 results on page 1. As a comparison, findings from Chitika confirm that the top listing in Google’s organic results receives 33% of the traffic, compared with 18% for the second position and 11% for the third.
Reach more travelers
Only Premier Partners are eligible to be featured in our below channels:
- Targeted traveler emails
- HomeAway’s exclusive TV show with A&E, “Vacation Rental Potential”
- Moment Makers video series
- Property Spotlights
- Social media channels and more
- Priority property manager support
- Early access to beta test new HomeAway tools to increase bookings
Communicate with travelers pre-booking
- More ways for VIR and VIR’s guests to get in touch pre-booking – increasing booking conversion rates
If you’re not listed with a HomeAway Premier Partner, you’re probably losing out. Your home could benefit from a HomeAway Premier Partner listing — and we’ll do all the hard work!
Learn more about how The VIR Group can help you maximize your revenue and occupancy from your investment property with our award winning marketing and vacation rental management and get started today